From a 60,000-foot perspective, the pandemic has accelerated trends that were already taking place. Moving forward, the aspect of association engagement will be more important, especially when attempting to attract new members. John also mentions the importance of human interaction. The pandemic created a pent-up demand for a 3rd space to socialize outside of the home and workplace. While there is still a need to remain physically distant, there continues to be a dire need to be socially present. Once venues can reopen (post-pandemic), venues must adjust to the comfort levels of its patrons e.g. there will be those who are fine sitting close to others, and those who would still like to maintain a 6-foot distance.
John serves as chief executive of American Beverage Licensees (ABL), a non-profit trade association. He engages stakeholders from across the United States to address common concerns and issues, influence federal legislation, and represent members through public relations and strategic communication initiatives. John holds a B.A. in Government & International Relations from the University of Notre Dame, and a Master’s degree in Political Management from The George Washington University.