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Cute Garnishes and Peeled Oranges: How the Consumer Drives Mixology Trends

Michael Toscano

Michael Toscano explains how the traditional cocktail has been enhanced with external features like peeled oranges and cute garnishes to captivate their consumers with a unique experience. According to Michael, a consumer is tasting the cocktail from the minute they walk in through the door of an establishment to the moment they leave that establishment. While cocktails-to-go have become an alternative to closed bars amid the pandemic, nothing beats the experience.

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Michael Toscano

Brand Ambassador

Woodford Reserve

Michael Toscano is a Brand Ambassador for Woodford Reserve. What began as a career in corporate America after graduating in 2005, later lead to a passion for local craft. At age 29, Michael decided to work at a craft brewery which only served as a catalyst to his moving to New York and becoming a Brand Ambassador.