With women responsible for more than 80 percent of retail and residential decisions, it's time to focus on making the downtown experience more appealing to women. This thoughtful new book provides a fresh look at downtown through the eyes of women and insights into designing both physical spaces and experiences with them in mind. Recommendations for change fall into several broad categories including branding and marketing, improving access and parking, streetscape design, and programming downtown with women in mind. Each section was prepared by a subject matter expert and provides both compelling evidence for the benefits of focusing attention on women and concrete steps for moving forward.
Note: Includes a chapter titled Designing Nightlife for Women contributed by RHI staff Alicia Scholer and Pittsburgh's Nighttime Economy Manager, Allison Harnden.