Case studies

BID Safety Ambassadors in Hospitality Zones: Norfolk, VA

3am Shift End Assists Police, DUI Intervention and Cab Use
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Clean and Safe initiatives are staple programs of Business Improvement Districts (BID) to improve the appearance and perception of safety in downtowns and commercial neighborhoods in transition. Norfolk’s Public Safety Ambassadors patrol the streets of downtown Norfolk on a daily basis, acting as eyes and ears for police. They also provide information, directions and safety escorts to guests. When late-night businesses asked their help in moving crowds lingering outside venues and managing street crowd, an unintended outcome of extending hours of public safety ambassadors to bar closing was the ability to intervene and provide resources to impaired pedestrians and drivers. 


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