Case studies

Cultural Diversity and Hospitality

How Montgomery County Built Vibrancy Through Diversity
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The ethnic diversity of Montgomery County, Maryland increased significantly in the 1990’s with an increase of 85% in the Hispanic population and a 60% increase amongst the Asian population, bringing a high percentage of culturally diverse establishments into the county. Through a coordinated program, community concerns are addressed and businesses are educated on how to expand their marketing to residents and tourists seeking unique dining and entertainment options.


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