Case studies

Expanding Late Night Bus Service: Boulder, CO

Rerouting Increases Ridership and Curbs Violence
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A low supply to high demand ratio of late-night transportation options led to violence and vandalizing on buses and at bus stops. With ridership down by 14% over the previous year, a college town sought solutions. A unique town/gown partnership expanded transit service to late-night customers and workers, many of whom were college-aged young adults at risk for DUI. The new routing reallocated time and dollars to create more frequent service to the most popular portions of the original late night route, resulting in 32% increase in ridership and the best October in history. 


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