Festivals, street fairs and special events galvanize the spirit and commitment of a community. They are a vehicle for drawing people from other neighborhoods and outside the city and state. The San Diego Office of Special Events permitted nearly 1500 events in 2000. Hundreds more took place at hotels and other private event sites. Tens of thousands of attendees were in the hands of a small number of event planners, promoters and vendors. To achieve safe events with responsible alcohol service, a Special Event Alliance piloted by RHI saw cohesive collaboration and communication between event organizations and the varied permit and oversight agencies.