The National IndependentVenue Association (NIVA) unveiled the results of its first-evercomprehensive national economic impact study, The State of Liveproviding clear evidence of the vital role independent venues, festivals, andpromoters play in powering the United States economy and sustaining localcommunities nationwide.

The study reveals that, in 2024 alone, independent livevenues, festivals, and promoters contributed $86.2 billion directly to the U.S. Gross Domestic Product (GDP), more than the U.S. beer, gaming, and airlineindustries.

"Independent venues are more than stages forentertainment; they are economic engines and cultural lifelines," said StephenParker, Executive Director of NIVA.

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