In preparation for the 2010 FEI World Equestrian Games,

the city of Lexington transformed its downtown into a vibrant social magnet for visitors. The design and implementation of streetscape and park improvements resulted in the Fifth Third Bank Pavilion, which is now home to the successful Lexington Farmers Market and Thursday Night Live. Today the city's vibrancy is a magnet for attracting new businesses and enhancing the social options for residents and visitors. Find out how the World Equestrian Games became a catalyst for revival and revitalization of the downtown restaurant and nightlife scene.

• New business development incentives.
• How codes and ordinances were contemporized.
• Facilitating vibrancy and increased local patronage through multi-use gathering spaces, sidewalk cafes, live music, public art.
• Coordination of transportation systems to service day and nighttime visitors.
• Concierge policing approach with a customer-service orientation.